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Get a good view into past articles and features, so you can tailor your pitches and know what information each journalist is likely to ask you for.
The more prepared and upfront you are with the information and relevant assets a journalist is likely to need from you, the more they are likely to enjoy working with you.
Researching the publications you’re pitching to is a key part of being prepared, informed and ready to land that pitch and secure the coverage you’re after.
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