Try It

A week at the Financial Times with Lucy Warwick-Ching

Home PR Insights A week at the Financial Times with Lucy Warwick-Ching

In the hot seat:

Lucy Warwick-Ching: Digital and Communities Editor at the Financial Times



Lucy’s week:

  • Interacting with readers regularly and reviewing the comments and article stats.
  • Works Tuesday to Friday, 9am – 5pm.
  • Tuesday is the best day to pitch. Also for 30 min meetings at Bracken House and lunches.
  • Wednesday busy with podcast preparation.


Columns / Videos / Podcast / FT Money:

  • Video: Money Spinners – 5 minute educational video, 3 questions and fun props. Claer Barrett host.
  • Family Money column – tries to write it once a month.
  • FT Wealth magazine column – niche ideas that wealthy people are doing
  • ‘Your Questions’ column
    • Tuesday online / Saturday’s FT Money section
  • Weekly FT Money show Podcast: Claer Barrett, produced by Lucy Warwick-Ching
    • Recorded Wednesday 11am. Produced every Thursday at 6am.
    • Ideas: focus the content on an article we have written that week / main cover piece and who tehy have interviewd. 1-3 voices join the podcast.
    • Looking to organise a week in advance.
    • 130,000 downloads across FT podcasts a week. FT Money c.40,000
  • FT Money print deadline is c. 4pm on a Friday. Much of the weekly online content is picked up into the print Saturday edition / or write up a different slant to the original online piece plus original articles commissioned.
    • Thursday have a good grasp of what will appear in Saturday’s print section. Don’t pitch for print edition on Friday.


Top Tips:

  • Doesn’t answer the phone as often as before due simply to time.
  • Email – Gets masses. Subject and 3 bullet points / top line. Make it ‘catchy’. Do ask if your topic of interest is something that FT Money would cover.
  • Quotes policy: On the record. No quote checking.
  • Surveys: 1,000 surveyed. HNW could be less.
  • No weekly team meeting.
  • Audience: Younger audience online – 30-50 yrs; Print edition older.
  • Interested in:
    • Currently no Investment correspondent and so interested in pitches concerning investment ideas.
    • Family money / issues; Approaching retirement ideas; social care; sandwich generation;
    • Case studies – willing to be quoted and photographed
    • Meeting specialists, advisers and those with interesting ideas


Sign up to Tomorrow's Business

post
post

Previous
In the hot seat – Anna Ward, News Editor at...

PR Insights

Next
The Sunday Times Business Team with Emma Dunkley,...

post
post

Similar Posts

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.