To help you build solid campaign foundations, Roxhill guides you from initial planning to final results.
Our media intelligence platform provides PR and comms professionals with a strategic edge — helping you work smarter, move faster, and secure the coverage you can’t afford to miss.
Here’s how you can maximise the value of Roxhill at every step:
Anniversaries, awareness days, industry events, and cultural moments are the hooks journalists already seek.
The key questions are: do you get there first, or do you arrive late to a crowded pitch pile?
Roxhill’s Forward Planner helps teams:
For example, a consumer health brand spots World Mental Health Day (10 October) three months ahead.
For example, a corporate communications team identifies the G7 Summit three months in advance.
They build a campaign around workplace burnout to secure coverage in HR trade publications and lifestyle media before the inbox flood hits.
Forward Planner (calendar view):
Timing isn’t just about the calendar. It’s about knowing how media interest in a topic rises and falls over time.
Pitch too early and the story lacks traction. Pitch too late and you’ve missed the window.
How Roxhill’s Topic Trends helps busy PRs
For example, a tech PR agency sees that interest in a topic their client owns – such as quantum computing – peaks every November.
They use this insight to plan an annual research report drop.
Topic Trends (graph):
You’ve done the research and planning, now it’s time to make sure your pitch lands.
Roxhill’s Journalist Assistant is built into our media database. It analyses in-depth journalist profiles to show what each person cares about, how to approach them, and where your story fits.
Instead of going in blind, you go in informed.
Whether you need pitch angles, a briefing note before a CEO interview, or context before hitting send, the Journalist Assistant gives practical, actionable answers in seconds.
You can personalise every outreach and give your story its best chance of landing the coverage it deserves.
Accurate data across your whole PR workflow
Roxhill supports your full PR and comms workflow – from research and planning to outreach, monitoring, and measurement.
Get all the intelligence you need in one place. Spend less time searching, more time winning coverage.
MEDIA INTELLIGENCE YOU CAN TRUST
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
MEDIA INTELLIGENCE YOU CAN TRUST
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
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