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You’ve done the heavy lifting. You’ve refined the angle, crafted the copy, and built a media list that’s actually relevant. Now comes the part everyone dreads - the “did it work?” phase.
Usually, that’s where the guesswork starts. But with Roxhill’s press release tracker, the guessing stops the second you hit send. No more refreshing your inbox or wondering if your pitch hit a junk folder. You get instant, accurate analytics that show you exactly where your story is landing.
Think about that Monday morning meeting. Instead of a vague “we’ve had some interest,” you can be specific:
“The Wall Street Journal opened the release three times within ten minutes of it landing. That gave us the green light to follow up immediately, and now we’ve got a briefing booked for Thursday.”
That’s the kind of intel that changes the conversation. It’s the difference between hoping they see the value and proving it. You put the work in – we just make sure you get the credit for it:
- 37 pieces of coverage
- Positive sentiment
- 7 follow-ups
- 3 new reporter connections
That’s the kind of answer you can go into any meeting with.
What is the press release tracker?
It’s a Roxhill feature that automatically links the press releases you send through the Roxhill media database to the coverage they generate. No more spending your morning tagging articles and hoping the numbers add up. The tracker does it for you, accurately, every time.
What will you see?
- Coverage pickup – Every article tied to your release, automatically
- Sentiment – Understand the tone of your coverage at a glance
- Follow-up flags – Know exactly who deserves a thank you or a next step
Why does it matter?
Reporting on PR results shouldn’t eat up your whole morning. And it shouldn’t leave you second-guessing whether the numbers are right. The tracker gives you confidence in your data and time back in your day – so you can focus on relationships, not spreadsheets.
Part of your whole PR workflow
The tracker is one piece of Roxhill’s connected platform. Research, distribute, and measure – all in one place:
- Research – Find the right reporters and build targeted lists
- Distribute – Send your press release directly from Roxhill.
- Measure – Track results with the press release tracker
Built for PR professionals who care about results
Whether you’re in-house or agency-side, if you’re distributing press releases and need to prove their value, this is for you.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
MEDIA INTELLIGENCE YOU CAN TRUST
We’re with you, every step of the way
One login. Multiple solutions.
Roxhill’s all-in-one media intelligence platform will save you time, highlight your impact, and drive your business forward.
Click a product to explore its features.