Find out how GOLD79, an award-winning consumer PR agency, created the Back Yard Bar Awards for their client Pinter, a home-brew beer company.
Key features used
- Advanced search
- Journalists insights
- Media list builder
- Custom alerts
Coverage secured through Roxhill
- The Sun
- GQ
- The Yorkshire Post
- The Mirror
GOLD79 is a strategic PR agency known for crafting high-impact, story-driven campaigns that cut through the noise.
Their work on the Back Yard Bar Awards campaign for Pinter delivered record-breaking press coverage, consumer engagement, and social buzz, earning GOLD79 The Best PR Campaign: Drinks award at the Roxhill Media Awards 2025.
The challenge
Pinter, a revolutionary home-brewing beer brand, wanted to increase brand awareness and drive consumer engagement. They needed a PR campaign that would…
- Unite beer enthusiasts globally with a shared love for home brewing.
- Capture media attention in both UK and US markets, despite differing press landscapes.
- Differentiate Pinter from competitors in the crowded craft beer space.
The challenge? Standing out in an industry dominated by major brands, while securing earned coverage across two vastly different media ecosystems.
To achieve this, GOLD79 had to craft a PR strategy that combined mass media appeal, compelling storytelling, and an experiential consumer campaign.
The approach
GOLD79 proposed, designed and created the first-ever annual Back Yard Bar Awards competition to celebrate the incredible home bars built by Pinter’s global audience. The awards would be promoted via an international PR push across the UK and US.
GOLD79 also helped to devise a unique prize offering, allowing the winner to brew, name, and produce their own beer for sale with Pinter. This helped to captivate the press and encourage the public to enter the competition, compounding the campaign’s reach and impact.
To further elevate the Back Yard Bar Awards into a globally recognised PR moment, GOLD79 turned to Roxhill’s media database to secure top-tier press coverage in the UK and US.
Here’s how Roxhill’s features helped GOLD79 drive success:
- Building strategic media lists: created a highly curated media list that included national press, lifestyle outlets, drinks publications, and consumer-focused media.
- Setting custom alerts: tracked the latest articles on home-brewing, craft beer, and social drinking experiences, allowing GOLD79 to pitch at the perfect time for maximum impact.
- Targeting the right journalists: used Roxhill’s advanced search to identify drinks, lifestyle, and community journalists most likely to cover the campaign.
- Analysing journalist insights: tailored PR pitches to align with homebrewing trends, consumer competitions, and craft beer culture, increasing media pick-up.
By leveraging Roxhill’s PR tools, GOLD79 delivered a multi-layered, cross-market PR campaign that transformed a consumer competition into a mainstream media event.
The results
GOLD79’s Back Yard Bar Awards campaign surpassed all expectations, delivering record-breaking media coverage and remarkable consumer engagement. The campaign secured over 1,060 media placements, setting a new PR record for a consumer campaign. With a total media reach of 319 million, it significantly increased Pinter’s brand visibility and awareness.
The campaign attracted extensive media interest, generating over 85 tier-one UK media articles, with coverage in The Sun, GQ, The Yorkshire Post, and The Mirror. In the US, it achieved 975 media placements, including features in Fox 8, Washington City Paper, and Business Insider.
Beyond media success, the campaign resonated with homebrewing enthusiasts, leading to hundreds of competition entries from beer lovers across the UK and the US. It solidified Pinter’s position as a leading brand in the homebrewing industry, driving consumer interest and product demand.
Every piece of media coverage featured Pinter’s branding and key messaging, ensuring maximum visibility and reinforcing its identity in the market.
This campaign delivered tangible brand growth, proving that a well-executed PR strategy can turn consumer activations into global media successes.
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