Adding to articles
That online articles may be infinitely edited after they’re published is both a blessing and a curse. My peers and I receive more and more requests for additions to articles that are already online when we’re concentrating on writing our next. |
It usually goes like this: “I saw this go up and wondered if you could pop my client in.” True – if you don’t ask you don’t get, but there’s a fine line to tread. I personally find it useful to receive updated info on a subject, or details of a product/service that aligns with an article’s topic – these contributions might work for potential planned updates. But I’d suggest leaving it there: a pushy plea to be added (with no mutual benefit) will likely be ignored. And a demand for inclusion will certainly backfire. I recently received an email entitled “Amendment to article”, the subject line inducing a momentary fluster. Did I misquote someone? Breach image rights? Give a celeb the wrong name? Nope. It was a call to include a product that was “missing” from my edit. My passive aggressive retort was a swift move to junk. While this particular approach is rare, it goes to show that sometimes it can hurt to ask, if you do it the wrong way. |
What Bridget Thinks… “Trend data! News links! Expert tips! Reputable survey results! This email on dental care – to promote a home oral care brand – has it all.” |