What’s In And Out?

Thought you’d seen everyone’s ‘In/Out’ lists already? Well, sorry, here’s another. As my first Roxstars newsletter of the year, I felt the format could convey the beauty mood of the moment – and demonstrate what I do/don’t plan to cover in 2024. I hope it’s helpful… and Happy New Year (if we are still saying that?)!
      

In

• Chasing ‘longevity’ over ‘anti-ageing’. Longevity is one of the fastest-growing movements in the beauty and wellness worlds, and I’m here for the optimism.
• Reflecting true individuality in beauty (from real acne to thinning hair), helping foster self-acceptance and compassionate communities.
• Snackable wellness: bite-sized boosts that make an accumulative difference. Compared to fitness challenges and restrictive diets, it’s sustainable self-care.
• Better grasping the scientific connection between beauty and joy (Mintel coined this trend the ‘neuro-glow’) –– without exploiting it to sell cosmetic procedures.
• Brands responding to the effects of climate change with innovative protective products. But only if they’re consciously produced and packaged, of course!

Out

• Prioritising the Next Big Thing. My articles so far this year have demonstrated older ‘trends’ are still ‘trending’. (Thank you, crystal healing, ceramides, matcha and body brushing.)
• Using celebrities forgoing make-up as clickbait (i.e. “Pamela Anderson’s make-up free era is still going strong!”).
• Assuming everyone in the beauty sphere has – or wants – ‘work’ done to their faces.
• Gen-Alpha pre-teens using anti-ageing skincare, or anyone encouraging them to.
• Paying too much attention to Pantone’s Colour of The Year. Sorry ‘peach fuzz’, but people (plus TikTok) set trends like ‘tomato girl summer’.