Sometimes, it pays not to overthink things.

April was the cruellest month. A bleak, capricious melange of bad weather and worse, weather that made getting dressed more challenging than usual. But now it’s May, and – recent thunderstorm excepted – warmer in most parts of the country, with a bank holiday incoming that is of zero significance to the UK’s increasing ranks of self-employed people, who will simply cosplay ‘bank holiday style’ while secretly fretting about taking another day’s unpaid leave.

But I digress. The sun is out, a long weekend is on the way and the papers / weeklies / online mags are keen to run some ‘shiny new spring wardrobe’ content. PRs, if you’ve anything pastel, floral, floaty or jaunty on your books, get it out there.

As strategies go, no sophisticated spin is needed. ‘Spring dressing’ isn’t pegged to a festival or a film, and in an era of method dressing, where PRs keep informing me that sales of tennis bracelets / white plimsolls / pleated skirts have gone up (thanks, Challengers), it’s quite refreshing for the weather to be the story. Boring? Actually, no. I’ve always been suspicious about whether people really do want to add #Tenniscore or #Barbiecore into their wardrobes, but they will always need service pieces fully of peppy “how to” advice. 

You’d be surprised how many women lose confidence in what to wear when the weather warms up, either forgetting what they wore last spring or worrying whether it’s too dated. Sometimes, it pays not to overthink things.