About Us

The best real-time media intelligence tools

Our Story

Knowing the industry inside out

Roxhill Media is the real-time media intelligence platform. Roxhill allows businesses and PRs to effectively target journalists and news outlets around the world. Our focus is on giving you quality global data, smart analysis and excellent service. We know what we’re doing having set up and launched the original leading database – Gorkana.

Founding Gorkana

Alex Northcott, the founder of the original Gorkana database, has assembled a team of seasoned PR, industry and software professionals who know the PR community inside out, and can provide the media intelligence sorely needed in today’s fast moving marketplace.

Leading the Way, Again

Having built a fresh and new platform, Roxhill is enriched with analysis of articles and social media content taking it beyond the telephone directory model.  Over and above the detailed and accurate journalist database you’d expect, Roxhill offers many innovative features ensuring you gain an insight into what is driving the media agenda and research opportunities.

We believe clients want accurate journalist information, ideas about who is writing on various topics and a really good service to help you work smarter and faster.

Meet the Team

Knowing the industry inside out
Alex Northcott

Alex Northcott

CEO

Alex founded Gorkana in 2003 and sold the business to Durrants in 2010, which became the Gorkana Group. In 2015 he set up Roxhill Media. He has over 18 years' experience in the PR industry having worked at Morgan Stanley and JP Morgan.

Michael Davies

Michael Davies

Director

Michael has over 20 years' of working within the communications industry having worked in agency and at KPMG. He joined Gorkana as a Director in 2006 to head its corporate offering before moving to Roxhill in 2015.

Debbie Potts

Debbie Potts

Director

Debbie joined Roxhill in 2016 after a PR career spanning over 25 years, spent in leading consultancies Citigate Dewe Rogerson and Smithfield Consultants (now part of the Edelman Group). At Roxhill, she overseas client management and the account manager team, as well as managing various elements of the operational side of the business.

Phil Godson

Phil Godson

Director

Phil worked at Gorkana from 2004 and became the UK Sales Director from 2008, helping build the client base to over 2,500 companies. He joined Roxhill in 2015 and leads Roxhill’s sales team.

Barbara Villa

Barbara Villa

Director

Barbara joined Roxhill Media in Feb 2017. Previously in charge of European Database Sales at Gorkana, where over 10 years she helped build up the European Database business with key focus on German speaking markets, BeNeLux, France and Italy. She has over 16 years PR industry experience having worked at JP Morgan and JP Morgan Asset Management.

Nick Acworth

Nick Acworth

Director

Nick has worked in the Healthcare sector for 20 years - initially as a clinician before moving into management. He brings over 10 years operational experience to Roxhill, to develop the support for our clients and to develop the Roxhill team.

Nick Payne

Nick Payne

Director

Nick ran a residential property company for ten years before switching to residential estate agency in 2010, working most recently for Savills.  He moved to Roxhill in 2016 to help shape the company’s expansion into property and other sectors.

If you're interested in finding out more, click on the link below or alternatively get in touch with us to start a free trial.

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