Fashion and labels have a very well-defined target market - are you pitching up the right tree?
One of the most important aspects to get right in Fashion PR is to make sure you’re targeting the right subsection of its very well-defined target market. Make sure that whatever dresses, shoes, hats, belts you’re peddling, that you pitch them to the right glossy.
There are some great magazines that focus largely on fashion, but they are for different consumers – with very different budgets. Each broadsheet is very good at showcasing fashion pages for its audience. PR Opportunities helps you to get this right.
Read our blog post with top tips on how to level up your PR game
Nothing screams “unprepared” like questions you can’t answer, about the client you are pitching.
Manage expectations
It can be really tempting to get excited about working with a client you love, and promising them the world. We love a motivated PR, but you must be realistic when setting and managing expectations with your client.
Can you identify the different
types of PR Opportunities?
Download our infographic and keep it handy for future reference. Learn the difference between long and short reads, NIBs, and straight editorial pieces.
For more insights, download our
free guide to PR Opportunities
PR opportunities across broadsheets and glossies can seem like a minefield for both junior and senior PRs, that’s why we’ve updated our PR Opportunities ebook.
Download your free guide today and gain the insights you need to navigate your editorial options and curate campaigns like a PR pro.
