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BLOXHAM Helps Their Client Spread The Word This Autumn Winter

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BLOXHAM raise their clients' brand profile through intricate brand storytelling

BLOXHAM is a public relations and digital communications agency based in the heart of Gloucestershire. The team inspire, partner and collaborate with category-defining brands to deliver PR and digital communications they are proud to put their name to. The agency strives to beat robust KPIs and deliver effective communications to elevate brand profiles. 

“We develop integrated and innovative strategies using inspired brand storytelling to build a brand’s reputation, from the press office to award-winning creative campaigns.”

The challenge

BLOXHAM’s PR team has been dedicating their time in the last 12 months to communication activities that bring increased brand awareness to their clients. This includes projects that boost the share of voice, working closely with journalists and growing outreach efforts to gain more coverage in publications, and using digital expertise to help clients achieve better social engagement and connect with their audience.

The solution

Since starting out with Roxhill’s PR software, BLOXHAM has been able to expand on their already extensive network of press, influencers and key contacts through the app. The always up-to-date journalist profiles and briefing documents were incredibly helpful when the team prepared for a press release. Roxhill enabled BLOXHAM to tailor pitches specifically to each journalist and outlet, building and nurturing a more personal relationship with the media. The team members also used the client-exclusive pitching sessions and events valuable for their overall PR strategy.

“Being able to see journalists' email addresses and previous work has allowed us to be more personal and specific with our pitching for clients which really helps with building relationships.”
Joanna Peach account manager at Bloxham
Joanna Peach
Account Manager at BLOXHAM

We asked Joanna Peach, Account Manager at BLOXHAM what sets Roxhill apart.

The most valuable features we want to highlight are Roxhill’s user-friendly system, the breadth and width of data available, and the in-depth journalists and outlet information, including social media feeds, which were all really straightforward.

Joining Roxhill enabled us to reduce research time and was incredibly helpful in creating more relevant relationships with journalists. As clients, we also benefit from content, such as the pitching guides that are filled with insider tips and exclusive PR opportunities in the form of both in-person and virtual pitching events, Q&A sessions and networking get-togethers.

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Bloxham case study - Fairfax and Favor

The campaign

BLOXHAM worked with Fairfax & Favor to launch the brands 2023 Autumn Winter collection and the campaign was a huge success.

This launch encompassed the brands’ 10-year anniversary, their highly anticipated outerwear line and their award-winning Breast Cancer Awareness Month campaign raising vital funds for Breast Cancer Now.

BLOXHAM arranged an exclusive press event in the brands hometown of Norfolk, executed press, VIP, and influencer seeding to build brand awareness and sent out a variety of press releases and targeted pitches to all relevant fashion and country lifestyle press. 

The results

The campaign earned BLOXHAM’s client 185 pieces of coverage across titles, including The Daily Telegraph, Daily Mail, Hello! Fashion Monthly, GQ and more, including backlinks to their site and e-shop. But more importantly, Fairfax & Favor were able to raise funds for the Breast Cancer Now charity, supporting people who are affected by breast cancer.

Key features used

  • Topic search
  • Media list builder
  • Journalist events
  • Pitching guides

Key coverage

  • The Daily Telegraph
  • Daily Mail
  • Hello! Fashion Monthly
  • GQ
pieces of media coverage

How Roxhill helped

Roxhill’s user-friendly system and in-depth data allow BLOXHAM’s team to dive deep into journalist profiles and learn more about different outlets for potential outreach. Roxhill’s events proved to be incredible opportunities to gain valuable insights into key journalists. By learning these insights, it helped BLOXHAM to pitch ideas and stories relevant to journalists, which helped them to build strong relationships and extend their media network.

"We couldn't have done the campaign without the Search Tool'
Joanna Peach account manager at Bloxham
Joanna Peach
Account Manager at BLOXHAM

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