As print revenues decline, magazines are shifting to publishing more content online, and monetising their editorial expertise. As well as a way to expose products the editorial team rates highly, shopping listicles have become an important new revenue stream for publications.
In our webinar on Thursday, 3 November, we’ll meet two prominent E-commerce editors to explain exactly how this affects the kind of content magazines are creating online, and how PRs can best work with the journalists to get their clients featured.