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E-commerce, Magazines and You: How online shopping articles are changing

As print revenues decline, magazines are shifting to publishing more content online, and monetising their editorial expertise. As well as a way to expose products the editorial team rates highly, shopping listicles have become an important new revenue stream for publications. 

In our webinar on Thursday, 3 November, we’ll meet two prominent E-commerce editors to explain exactly how this affects the kind of content magazines are creating online, and how PRs can best work with the journalists to get their clients featured.

Event date:
03 November 2022 at 10:00

Guests:

Roberta Schroeder is the Senior Ecommerce Editor for the Luxury Division at Hearst UK, where she drives shopping strategy for Bazaar, Elle and Esquire. She has over 10 years of experience in the publishing industry, and an in-depth knowledge of how consumer titles can navigate the digital landscape, generating new revenue streams in the most organic way.

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