Food & Drink Club: PR masterclasses

Wednesday 15th May 2024, 9:00am-12:00pm
Brown's, a Rocco Forte Hotel


What's going on?

Join us to hear from the food editors at The Times & Sunday Times and The Evening Standard as they discuss their pages and how they like to work with PRs. In our third Q&A of the day Freelance Food Writer Clare Finney will explain what makes a perfect food press release. 

Why attend?

Roxhill Club events give PRs unique access to hard-to-contact journalists and editors from the UK’s top media outlets. We ask the awkward questions so you don’t have to, and get the insider information that can make the difference between an ignored email and piece of valuable coverage. 


Each session costs £40. We would love you to attend all three sessions, so we are offering a bundle price of £105 for the whole morning –  £15 off the final session. Please contact for more information and to receive your discount code.

Quick links

Your roadmap to food & drink PR success in 2024​

Take your food & drink PR career to the next level by joining our exclusive PR masterclass sessions, led by some of the best experts in the industry:

We’d love you to attend all three sessions and are happy to offer a bundle price. Please contact for your discount code.  

Q&A: pitching food & drink to The Times

Speaker: Hannah Evans, Deputy Food Editor and Sidonie Wilson, Commissioning Editor, The Times & Sunday Times.
Time: 9:00–10:00am
Price: £40

Get your pitch noticed by the food and drink editors at The Times and the Sunday Times in this session with the editors. Hannah and Sidonie join us to break down exactly what coverage opportunities the titles and their supplements offer, plus what could make your email stand out in their crowded inboxes.

* Please note that to attend each session, you must book and pay for each ticket separately.

Q&A: how to write the perfect food press release

Speaker: Clare Finney, Freelance Food Writer, The Times, Telegraph, Guardian, STYLIST, Observer and Vogue
Time: 10:00–11:00am
Price: £40

Perfect the craft of press release writing in this session with prolific food journalist, Clare Finney. She will share exactly what makes a release sing and more importantly, secure coverage in your target titles. We’ll get into exactly how much information you should include, how to nail a killer opening paragraph and what headlines make journos open, or instantly delete that email.

* Please note that to attend each session, you must book and pay for each ticket separately.

Q&A: inside Evening Standard's 'Going Out' section

Speaker: David Ellis, Going Out Editor, Evening Standard
Time: 11:00am 
Price: £40 

Covering restaurants, pubs, bars and all things food and drink in the capital, the Evening Standard’s ‘Going Out’ section should be on your hit list. We’ll hear from editor David Ellis on what stories the paper is looking for and how to get your clients on his team’s radar.

* Please note that to attend each session, you must book and pay for each ticket separately.

Event location

Brown’s Hotel,33 Albemarle St, London W1S 4BP

Cancellation policy

Cancellations are permitted up to seven working days before the event. You can transfer to a different talk up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at for cancellation, transfer, and substitution requests.

A photographer may cover this event, and the photographs may be used to publicise future Roxhill events. By purchasing a ticket and attending the event, you are consenting to appear in any photographs we may choose to use in future campaigns.

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