The lifestyle PR audience has just become easier to understand thanks to Roxhill’s new PR Opportunities directory. Whether you’re working with budget brands, aspirational brands or something in between, we have the right ‘Luxe’ category for you.
What are the ‘luxe’ categories?
Divided into 5 categories Ultra Luxe, Accessible Luxe, Affordable Luxe, Everyday Luxe and Broad Luxe, these ‘luxe categories’ represent an infinite number of brands, writers and editors, across multiple sectors, helping to ensure your next pitch is both accurate and relevant.
This, in turn, will keep the journalist fraternity happy, forever praising you on your accuracy and thrilled that you’re helping them with relevant stories.
It goes without saying that it is far easier to get a feel for what journalists really want, if you read their magazine. A complaint that’s heard only too often from journalists, is the fact that PRs don’t bother to even read their titles before pitching.
Appreciating that this is a bug bear, but also quite a time-consuming task for most PR professionals to keep on top of, Roxhill has taken the hard work away and simplified everything by grabbing all the editorial opportunities available in key lifestyle titles, so that you are just a click away from, well, everything.
Which luxe category is right for me?
If you represent the likes of Chanel, Gucci, Tom Ford, Krystal, Versace, Bentley and Porsche, you’ll be aiming to place your news stories in titles that fall under our Ultra Luxe category. They simply wouldn’t sit comfortably anywhere else.
Brands such as Krug, Sandro, Maje, Karen Millen, J Brand, Anya Hindmarch, Apple, Audi and VW would be well received by journalists and editors working for Accessible Luxe titles.
Affordable Luxe titles will feature brands like Jigsaw, Me & Em, Superga, Fortnum & Mason, Moet et Chandon, Jo Malone and Barbour, amongst others.
Everyday Luxe titles would suit open pitches from PRs for everyday brands that we all consume such as the likes of Pret A Manger, Costa, Waitrose, John Lewis, Top Shop, Zara and Mango.
And finally, Broad Luxe is best suited to all the remaining goods brands such as Tesco, Sainsbury’s, Morrisons, Coca-Cola, Esso, Heineken, New Look, Primark, and so on.
For many PR professionals, pitching stories to journalists can be overwhelming and sometimes a bit scary; but with a little help and the relevant guidance, all fear can be put to one side.