How to pitch your next story to CNBC
This summer, we interviewed Katrina Bishop, Supervising Editor, Markets and CNBC Pro, CNBC (Europe), on how best to approach her and her team with your next story.
THREE TOP TIPS
- Don’t pitch interviews with CEOs of big companies to the digital team as they will pass them on to their broadcast colleagues.
- PRs with expert commentators who aren’t white, middle-aged men should send in their details and confirm their ready availability to the team.
- US politics are off limits to the European team, unless they directly impact their markets or economies.
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Katrina Bishop, Supervising Editor, Markets and CNBC Pro, CNBC (Europe)
The Audience
CNBC.com has 140 million unique monthly global users. Their core online audience is in the business world, meaning the news team always look for a business angle when writing a story.
What To Pitch
- The team loves exclusives, but only good ones if your business is about to have an entire overhaul or you’ve got an exclusive report or piece of research, then CNBC team want to hear from you.
- The team always looks for more diverse voices beyond white, middle-aged men and is happy to meet up for coffee to create and build new relationships or discuss a story.
- Markets coverage is driven by possible recessions, inflation and changing interest rates, and Chinese geopolitics remain big news, as does the situation in Ukraine.
- Tech stories on chips and AI have also become increasingly popular and there is an appetite for more.
Check out our upcoming webinars or previous interviews and contact the right people at the right time and start build rewarding relationships.
