Our best tips for pitching to the personal finance desks delivered at your fingertips
1. To embargo, or not to embargo
Embargos are a core part of PR, but which publications will agree to your embargo? Could you be annoying a journalist by including them? Make sure you’re in the know before you send.
Read more on embargo from our superstar guest journalists:
2. Be picture perfect
Clear, high-resolution photos are a must for pitches. It’s the most mentioned tip when we speak to journalists. Stand out from the crowd by including them with your initial email.
More insights and inspiration on images and visuals:
3. Get your timings right
Pitching at the right time can make the difference between meeting the deadline and missing your chance. Make sure to check out ‘How to pitch to the UK personal finance correspondents’ to find out the right time to land your pitch with a bang.
Download the infographic to top UK personal finance titles here
The UK's Personal Finance Correspondents
The cost-of-living crisis has pushed traditional money stories onto newspaper front pages, providing excellent opportunities for coverage – if you pitch clever.
We’ve spoken to the key reporters in the sector to bring you this ebook, filled with insider tips on how to make the perfect approach to eight of the most important outlets in the sector.
Presented in a handy eBook to give you the insight you need to get that all important feature.
