Try It

A Lovely Bit Of Match Making

Home Roxstars A Lovely Bit Of Match Making

I’m currently sitting at an airport gate in the South of France. Again.

But this time, instead of returning with little treats – ripe Camembert for my beloved, say, or a Fragonard rose soap for my goddaughter – I’m returning with a little something extra myself: a hoarse voice.

And it’s all your fault.

I’m on my way back from the annual International Luxury Travel Market in Cannes – the equivalent of Fashion Week for the travel industry. But instead of selling frocks, or trying to persuade us that green is the new black or the mini is the new maxi, those exhibiting inside the mammoth convention centre are selling luxury places to go on holiday.

There are stands devoted to entire countries (“Come to Barbados; the land of smiles”). Tanned men in white showing off photographs of their new yachts. Women, with immaculate manicures and show-ready blow-dries, representing new tourist destinations (“Saudi: the new Paris”). And representatives of hundreds of hotels, from Amman to Zimbabwe.

Most of them have come to Cannes to drum up sales: to persuade tour operators and travel agents to send them tourists. But, they are also there to sell their products to journalists. And sell themselves they do – non-stop from 7.45am to midnight four days in a row, until by Thursday night everyone has heard, or told, so many stories that all you want to do is to take yourself off into a monastery and never speak again.

While many of the magic properties/yachts/destinations we discover ourselves – by walking up and down the rows, and stopping to interrogate stall-holders as we prowl – several of the best are introduced to us by people like you. Clever PRs who know their clients, have done their research about the sorts of stories we journalists want, and match-make accordingly.

In three days, I’ve been set up with more CEOs and hoteliers and explorers and destination experts than I’d meet in London in six months. I’ve come back with two exclusives for The Times, several ideas for trips that I hope to do, and a notebook full of scribbled information to draw on.

So thank you those of you who set me up beforehand with people whom you knew I’d get on with – or whose properties you knew I’d fall in love with.

I may be hoarse, but it was worth it.

Post Author

Lisa Grainger has worked for The Times – from the arts and news desks to The Times Magazine and LUXX – since 1995. When she isn’t working as deputy editor of Luxx, Lisa freelances for publications from Departures and Travel + Leisure to The Times, pens a monthly interview with a leading British craftsman for Walpole, and is sustainability editor at Country & Town House. She has won awards for her travel writing on Africa, and is a regular contributor to panels on conservation and luxury travel. Her compilation of African myths and legends, Stories Gogo Told Me, funds schooling for orphaned girls through the CAMFED charity.


Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.


Two Emails


Present and Correct


Similar Posts

Other Posts by

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.