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Are newsletters the new press releases?

Are Newsletters The New Press Releases?

If you’re reading this newsletter, chances are you’re into the most 2022 way to consume editorial content.
 
 

What Bridget Thinks…

“On the subject of alternatives to press releases, I liked this first in a series of ‘This or That’ emails from haircare brand Virtue. Knowing that we beauty editors can’t try everything ourselves, it helps to provide us with insights into products in other ways – like this comparative explainer that’s pleasingly designed.”

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