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Are You Consulting Me?

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An email from a PR seemed fair enough. Could I possibly spare five minutes to give my opinion on a brand she was working on? I didn’t mind.

I had some interest in this retailer, as it’s found a successful niche over the twenty odd years its been in business and when you’re a freelancer who doesn’t get much chance to brainstorm with real live humans, sometimes it’s nice to air your opinions.

In fact, I did enjoy our chat and I ended up raising a few ideas about British retail and shopping habits that I hadn’t considered before.

Afterwards I thought, maybe I should have been slightly less generous with those ideas, but doing a good turn always reaps its own rewards.

Or DOES IT?

A week later I received an email from the same PR asking me to look at a pitch relating to the same brand and have another chat. I gave it a glance, it was actually quite complicated and would have required a certain amount of research to get my head around, but aside from that… erm, just NO!

I’m a freelance journalist and creative consultant with two decades experience and you’ve had your lot, lady!

While there’s a certain amount of good will to be had, from this point onwards, my meter is ticking. Just so you know…

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What Kate Thinks... "The use of a behind-the-scenes catwalk show shot on this Victoria Beckham press day invitation is great. Using one single image that seems candid and unpolished (of course, it’s as planned and polished as anything) feels fresh and, ahem, inviting..." See press release


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