Collaborations and Glitches
Another day and another brand dives into the metaverse. It’s rapidly becoming the new normal, and – according to the Business of Fashion – those who aren’t at least dipping their toe in risk missing out.
What Bridget Thinks…
“Speaking of the metaverse, team Charlotte Tilbury has done an excellent job of explaining its involvement here. The press release goes into detail while managing to remain lively and ignite excitement. The email also shares a test link for press to “have a play around with” the CT avatar before it went live to customers. Top marks.”