Try It
Home Roxstars Get The Look

Get the look

Last week, I wrote about my views on “Get The Look” emails, whereby a PR repping a fast fashion brand will try to persuade me that item X is a dead ringer for some expensive designer dress / priceless piece of couture worn by a celebrity. I explained that I was not a fan, because the vast majority of items that are suggested bear little resemblance to the original. After reading this, a beauty PR got in touch to ask whether I felt that “Get The Look” emails were equally pointless where they pertained to hair and makeup. It’s a really good question, to which the short answer is “no”.

My background is in fashion, not beauty, although the two are inextricably linked. Fashion doesn’t exist without beauty: whether on the catwalk or on the red carpet, every outfit has hair and makeup painstakingly chosen to complement it. But even the most gimlet-eyed person would be hard pressed to distinguish between a gold eyeshadow worn by Little Miss Famous at the Emmys and a gold eyeshadow being pitched as a “Get The Look” by a PR. From mascara to mattifying powder, texturizing spray to tongs, it’s far easier to argue that your hair or beauty product will replicate the look of a celebrity’s. If you can include practical tips in your pitch – how to use the tongs, how to apply the eyeshadow – so much the better.

What Lisa Thinks…

“Can this really be true? Given it’s still sunny and warm, surely this isn’t a search for winter sunglasses so much as Indian Summer sunglasses?”


See Press Release

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.


Sometimes less is more


2022’s travel trends


Similar Posts

Other Posts by

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.