Getting featured in standalones vs roundups
When it comes to valuing digital coverage, I imagine your clients perceive articles dedicated to them to be the holy grail. Perhaps your monitoring service which calculates coverage also favours standalone pieces, in comparison to, say, a roundup. Having a name written ten times seemingly has more worth than one or two mentions of it.
What Bridget Thinks…
“Firstly, this lipstick press release includes visual swatches of the range – which is the next best thing to seeing samples IRL. The info conveys the texture, with clear descriptions like “sets to a smooth, matte finish” and claims such as “to last 10 hours”. I love the addition of Google search data relating to those points, giving me more reason to care about them.”