Try It

How To Stand Out

Home Roxstars How To Stand Out

How to stand out

This week, people have been able to talk of nothing else but the heatwave – that is, when they’ve been able to muster the energy to talk at all. Britain is melting along with the ice caps. If you are an environmentalist, you politicise the hot weather. If you are a PR, you try to promote things off the back of it. Not all weather is news, but, like any extreme, July’s weather is most definitely newsworthy.

For fashion and lifestyle journalists, this likely means serving their readerships with a slew of problem-solving features that run the gamut from “how to stay cool in hot weather” to “beauty fixes that will withstand a heatwave”. Granted, these aren’t ground breaking topics, but service pieces are well-read at this time of year, plus new trends and innovations keep copy fresh. I’ve lost count of the “hot weather” pitches I’ve received in recent days: there’s been a deluge. How to stand out? Pitches with a news or statistic-verified hook will garner more attention than simply pitching linen / facial mist / SPF 50, as will pitches rooted in fact.

My least favourite pitches are those offering really obvious “advice”: nobody needs to be told to avoid caffeine before bedtime, or heavy foundation on a hot day. Yes, the weather is giving us all brain fog, but we can do better than this. 


What Laura Thinks…

On topic – and who knew that health and safety obligations still apply if you WFH?

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.



Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.


’80s Nostalgia


Media Don’t Like Media


Similar Posts

Other Posts by

Get started with Roxhill's PR and Media Database today

Feature rich, yet easy to use. Get a demo of Roxhill for improved data accuracy and savings on competitors.

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.