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Press Trips

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Press trips. I have had the luck to be on some wildly extravagant ones. Seriously extravagant.

Staying with Chanel at The Ritz in Paris (they embroider your initials on the pillow case). Going to LA first class with Proctor & Gamble. To Portofino with Armani (literally). To Cap d’Antibes with Dior (twice). I’ve flown on private jets and been to the Prada ski school with John Frieda. It was fun. (Understatement.)

But, when it comes to a trip, how do a journalist and PR navigate the tricky situation of coverage? In all of the above situations it didn’t feel pressured. They were brands that I would cover anyway. Exciting and relevant to my readers.

But what if as the PR you have a definite coverage requirement set by your client? First of all negotiate with them, as their expectations will often not be realistic. Then I would say always be open with the journalist/blogger as to what you need. Everyone is happier when they know where they are. Then tailor the trip to deliver equal amounts content and pleasure.

Nice hotels and good food makes for a happy hack, but so does a story and idea-stimulating experiences.

Just please no factory visits. I beg you.


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