Home Roxstars Press Trips

Press Trips

Share on email
Share on twitter
Share on linkedin

Press trips. I have had the luck to be on some wildly extravagant ones. Seriously extravagant.

Staying with Chanel at The Ritz in Paris (they embroider your initials on the pillow case). Going to LA first class with Proctor & Gamble. To Portofino with Armani (literally). To Cap d’Antibes with Dior (twice). I’ve flown on private jets and been to the Prada ski school with John Frieda. It was fun. (Understatement.)

But, when it comes to a trip, how do a journalist and PR navigate the tricky situation of coverage? In all of the above situations it didn’t feel pressured. They were brands that I would cover anyway. Exciting and relevant to my readers.

But what if as the PR you have a definite coverage requirement set by your client? First of all negotiate with them, as their expectations will often not be realistic. Then I would say always be open with the journalist/blogger as to what you need. Everyone is happier when they know where they are. Then tailor the trip to deliver equal amounts content and pleasure.

Nice hotels and good food makes for a happy hack, but so does a story and idea-stimulating experiences.

Just please no factory visits. I beg you.

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.



post
post

Previous
We Are In The Business Of News, Folks

Roxstars

Next
New Year, Big Change

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.