Maybe this is why I’ve felt particularly irritated by this week’s deluge of emails from PRs that wax lyrical about every single detail of their product while failing to mention its price. Much as I appreciate the lavish photos and florid descriptions, the idea that the price of the item doesn’t matter is a foolish one. I write for publications who won’t run anything that costs more than £300 on their pages, and others for whom the sky’s the limit. Either way, I want to know an item’s price without the bother of having to click on a link to a website.
Never has price sensitivity been more front of mind for consumers. Surely it should be the same for the journalists and PRs who serve them.
What Laura Thinks…