I don’t know if you’ve heard about this, but there’s less than a week to go until non-essential retailers can open up again to consumers after the mammoth three month period of IRL shopping deprivation.
Oh, you’re aware. Good. So what’s your strategy for marking his momentous occasion? Well, I don’t know about you but if I was a fashion or jewellery PR with clients who have bricks and mortar retail stores or concessions that have been shut since Christmas, right now I would be taking the opportunity to extend invitations to journalists to come into store in your company. This could enable you to:
- Have some face-to-face catch up time with press you possibly haven’t seen for a year
- Give them a welcome reminder of the joys of shopping IRL and potentially some ideas for coverage
- Enjoy some social media publicity when they cannot withhold their excitement about being in an actual shop and post many, many photographs
It could be a really nice and safe way to re-enter the world of retail under your guidance and to spread the word about what your brands are doing right now. Of course, some press won’t be ready to make that step yet, but I can guarantee others will be champing at the bit to get back into town. So go on, give them an excuse.
What Kate Thinks…
“A moment of joy as I receive the first invitation of the year to an in-person, real life, press day from Rainbowwave. As I said above, some press will be desperate to get out again and find some inspiration. All the old moans about press days now forgotten (for the time being!). I also love the reminder of the amount of space they have in the venue. An important point for those who are still feeling uncertain. “