Home Roxstars Silence isn’t golden

Silence isn’t golden

Share on email
Share on twitter
Share on linkedin

Sometimes, honest feedback isn’t exactly what you want. When you put on a new dress, for instance, and your partner says your bum looks elephantine. Or when you’ve spent hours cooking something only for someone to remark that it tastes a bit odd.

Although unhelpful comments aren’t exactly what you want, if you are a journalist there’s something you want even less – and that’s silence.

Before newspapers were put online, and readers were invited to comment, journalists rarely got feedback at all – other than an occasional letter from Mrs Ruffled of Tunbridge Wells. We put stuff out there, and didn’t expect anything back.

What we have always expected, though, is for PRs to get in touch. If a they have spent months, or weeks, trying to persuade you to cover something, and you do, and then there’s a glaring silence, it feels not just weird, but unprofessional.

Not only does it indicate that the PR hasn’t seen it – and so isn’t on top of their game. Or that they don’t understand the nature of relationships – and keeping conversations going. But also that they don’t have very good manners.

It’s not paeans of praise that we expect. Or lavish hand-written notes (although I still treasure those from Karl Lagerfeld and Rosita Missoni that adorn my office shelves). Or flowers (there are enough of those in the neighbouring fashion department to keep us all happy).

Just an email will do: an acknowledgement that they’ve registered the coverage, and that the hours of my life I’ve spent reading their press releases, interviewing their clients and crafting a story haven’t gone unnoticed.

The words Thank You not only acknowledge the work that’s gone into a story, but open up another new dialogue. And who knows what new stories that might lead to…

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.


What Lisa Thinks... “I hadn’t heard of Diego Munoz – but after reading this, I not only want to meet him, but taste his food. Very informative, and evocative.”

See press release


post
post

Previous
Friday Q and A with Edwin Smith

Roxstars

Next
Press Release

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.