Try It

What Can We Learn From The Mob Wife Aesthetic?

Home Roxstars What Can We Learn From The Mob Wife Aesthetic?

What can we learn from the mob wife aesthetic?

This week / last week / maybe even next week, you’ll read a surfeit of stories about the mob wife aesthetic, and a few about the mob girlfriend aesthetic, which some argue is ‘better’ than the mob wife aesthetic, and who are we to disagree? Who are we to do anything other than nod our heads mutely, our giant earrings jingling and our beehives bobbing in approval.

Obviously, the trend came from TikTok, but it may as well have come from a fast fashion retailer desperate to shift all that garish, OTT Christmas stock that didn’t get bought up over party season. Does anyone want to dress like a mob wife in January? Of all months?

No matter: the MWA is a PR dream. I’ve been pitched the kind of merch that usually gets ignored this month in favour of wellness leggings and goji jumpers (not actual things – or are they? Nothing would surprise me any more). What can we learn from the mob wife aesthetic? Answer: that January is no longer a designated Health Month. Maybe Jan 1st – 10th at a push, but so fast is the trend cycle now that a month is too long to adhere to any one theme, especially wellness. Bring on the leopard print. Actually, don’t. 

What Laura thinks…

“Love this idea from a genuinely planet-conscious brand.”

We're more than just a database

Sign up now for a free trial, and see how you can distribute winning campaigns every time.

BOOK A DEMO

We're more than just a database

Sign up now for a free trial, and see how you can distribute winning campaigns every time.

BOOK A DEMO
post
post

Previous
Reactive Commentary

Roxstars

Next
No Such Thing As A Free Lunch

post
post

Similar Posts

Other Posts by

Get started with Roxhill's PR and Media Database today

Feature rich, yet easy to use. Get a demo of Roxhill for improved data accuracy and savings on competitors.

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.