Will LFW Wrestle Our Attention From The TV?

Valentine’s Day has been and gone, but there’s one love story still occupying people’s minds. The Netflix adaptation of One Day, David Nicholls’ multi-million selling 2009 novel, is currently making viewers laugh, cry and dig out their 90’s jeans and vest tops in equal measure. As I’ve just written for The Telegraph, it feels odd to refer to One Day as a period drama, but since 1988 (when the story starts) was almost 40 years ago, the description stands. 

Popular as the show is, I haven’t yet been deluged by “get the look” emails, possibly because this mode of pitching is out of fashion, possibly because PRs, like most people, are too busy to have watched all 14 episodes yet – or even any. Will Dex’s jewellery do for signet rings what Normal People’s Paul Mescal did for chains? Don’t bet against it. We’re all aware of television’s power to drive trends and shift merch, but never has this felt more dominant over more traditional modes.

Meanwhile, New York fashion week has just ended, an event whose attendance used to be mandatory for British fashion editors, but due to budget constraints and a lacklustre schedule, is very much less so (particularly in February). Roll on London, a city which can be counted on to wrestle attention from the TV and back to the catwalk.