A really nifty PR stunt today by Dabbl, a cut price stockbroker.
Even if you aren’t a cricket fan (it’s allowable), you’ll probably remember that Australia got into serious trouble a few months back for cheating.
The players used sandpaper to tamper with the ball, a revelation that led to bans, recriminations and tears.
At the Oval today, as England readied to take on the Aussies in a one-day match, Dabbl handed out boundary cards made of sandpaper to be waved every time a batsman hits a four, or a six.
This caught the imagination of folk on Twitter very quickly and I bet it gets picked up elsewhere.
The back is an advert for the company, which deserves a mention on TV just for the cheek of the PR.
So far as I know, there’s no press release connected to this stunt. A PR guy called Tony Cross of Monk Communications just knew it would work.