Try It

Bring us your cunning PR stunts

Home Tomorrow's Business Bring us your cunning PR stunts

A really nifty PR stunt today by Dabbl, a cut price stockbroker.

Even if you aren’t a cricket fan (it’s allowable), you’ll probably remember that Australia got into serious trouble a few months back for cheating.

The players used sandpaper to tamper with the ball, a revelation that led to bans, recriminations and tears.

At the Oval today, as England readied to take on the Aussies in a one-day match, Dabbl handed out boundary cards made of sandpaper to be waved every time a batsman hits a four, or a six.

This caught the imagination of folk on Twitter very quickly and I bet it gets picked up elsewhere.

The back is an advert for the company, which deserves a mention on TV just for the cheek of the PR.

So far as I know, there’s no press release connected to this stunt. A PR guy called Tony Cross of Monk Communications just knew it would work.

More please.


Flaks to the rescue of Sir Martin Sorrell

Tomorrow's Business

Financial PR goes global


Similar Posts

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.