Try It

How The Banks Gamed The Watchdogs

Home Tomorrow's Business How The Banks Gamed The Watchdogs

Tomorrow's Business Today

How the banks gamed the watchdogs

HSBC got hit with a big fine from the PRA today for failing to protect customer deposits.

That sounds about as serious as it could be.

What’s the actual impact on the bank? Well, since it is valued on the stock market at £120 billion, the answer must be: nothing really.

Here’s how it goes: bank gets fined. Regulator talks tough. Press acts outraged.

Then everyone carries on as before.

HSBC shares rose today, a sign that the market doesn’t care about the bank’s supposedly egregious acts.

In theory, the bad PR that comes from the fine is supposed to be part of the punishment.

In reality, it is almost like the financial services sector has gamed the system by turning a punishment from watchdogs into normality.

The fines – HSBC’s today is £57 million – are barely a fraction of profits. It’s just the price of doing business, like a subscription fee to a website.

There is no suggestion the CEO will see his bonus culled for this failure.

No real chance that customers will move their accounts en masse in disgust.

So the regulator, dancing around as if it has won, looks slightly daft.

It needs to up its game. If bank fines were much larger – a billion quid say – well, that’s real money even for HSBC and co.

The present punishments are little more than two hours on the naughty step before everyone sits down together for dinner.

It’s not even a PR victory.

Press release of the day

What are the top ten vegan-friendly cities? London comes top, a bit surprisingly, followed by Berlin, Barcelona and Amsterdam.

Happy Cow boss Bartek Fllipowicz says: “This list is a celebration of global progress in vegan cuisine, and I’m proud of the role HappyCow plays in this ever-evolving journey.”

Stories that will keep rolling

1) Morrisons agrees forecourts tie-up with Motor Fuel Group. Standard

2) IMF warns Hunt against tax cuts. FT

3) UPS to cut 12,000 jobs. WSJ

4) Fed confronts interest rate dilemma. NY Times

We're more than just a database

Sign up now for a free trial, and see how you can distribute winning campaigns every time.

BOOK A DEMO

We're more than just a database

Sign up now for a free trial, and see how you can distribute winning campaigns every time.

BOOK A DEMO
post
post

Previous
A Banking PR Stunt For The Tories

Tomorrow's Business

Next
The PR Risk Of The Internal Comms Video

post
post

Similar Posts

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.