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TB Christmas awards, part II

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TB Christmas awards, part II

Yesterday, in true Scrooge like fashion, we dished out awards for 2020’s worst PR failures.

Why don’t we do annual awards for success, some ask.

Because every time TB says anything nice about any PR person, agency, or campaign, 10 rivals gets in touch to moan, complain, and explain why so and so is actually an idiot.

Honestly, you’re worse than hairdressers.

But, tentatively, a few thumbs up:

Tesco deserves credit for doing the right thing on business rates. It should have got there sooner, but wheels turn slowly in corporate land.

I think Rolls Royce is pretty straight. They had an awful year but they just kept going and there is every reason to wish them well.

The Hut Group proved that investors care more about making money than they do good governance, which may put a lie to the narrative spun by the ESG crowd. This company does rather feel like a disaster waiting to happen, but it will have switched PR firms by then, probably several times.


Ocado might be the jammiest business in the history of being jammy, but perhaps that’s churlish. The business is made for a pandemic and has surely come of age.

Some City analysts, some hacks, might have to concede they have been completely wrong on this one…

With that we will take our leave. I don’t know about you, but I’m done in.

A sincere Happy Christmas. We will be back in January.


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