‘The flak league tables: who”s up, who”s down’

Home Tomorrow's Business ‘The flak league tables: who”s up, who”s down’

By industry fable, FTSE clients don’t move PR firms very often. The chief flak has made himself invaluable to the chief executive. Chairmen think it’s a risk not worth taking in any case.

So it’s hard for newcomers to break the stasis.

But the latest industry figures from Adviser Rankings suggest there’s been more movement lately than is usual.

Some of the notables:

• FTI has added the London Stock Exchange Group to take joint 2nd with Finsbury in the FTSE 100 rankings. FTI have slowly been building their FTSE 100 base — only five years ago they were 8 FTSE 100 clients adrift of Finsbury.

• Tulchan is also doing well, and has taken joint 1st with FTI in the FTSE 250 rankings

• Powerscourt is up to joint 5th in the FTSE 100, as Auto Trader Group is re-indexed

• Alma PR continues its climb in the AIM rankings, and takes outright 4th place.

A 5-year comparison chart makes the point. If you click here, you’ll see the shift that’s taking place.

What’s going on? Said one source: “There’s a changing of the guard. Clients are looking for real insight with a blurring of lines between financial, corporate and public affairs.”

If there are signs of a shake-up, that surely has to be a good thing…

But are retainers becoming a vanity project to acquire logos for credentials documents? If you want to see where the real money is made, are you better off looking at the league tables?

Basic Materials: Blytheweigh and St Brides 21 clients each

Consumer Goods: FTI and Powerscourt 8 clients each

Consumer Services: FTI 20 clients

Financials: FTI 39 clients

Health Care: FTI 25 clients

Industrials: FTI 30 clients

Oil & Gas: Camarco 21 clients

Technology: Alma PR 23 clients

Source: Adviser Rankings, data from February 7. Press release here.


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