At Roxhill, we know being a great PR is so much more than building email lists and sending out releases. Every day we talk to journalists about the things that really count when it comes to getting coverage in their pages.

We’ve put together this start-up guide for PRs, packed with insider tips from our team, and top editors across the UK, to give you a head start on your way to PR success.

Learn about some of the fundamental skills that are part of the job, with a large helping of hints and tricks to help set you stand out in the eyes of the press.