Welcome to your comprehensive guide to analysing your spokespeople with Roxhill Media, an indispensable tool for you to optimise your media presence, understand the impact of your spokespeople’s mentions and strategise for your future approach.
So let’s dig into it, this complete guide will show you:
- Why you should care about your spokespeople mentions
- How monitoring your spokespeople works
- Why analyse your spokespeople with Roxhill
Why should you care about your spokespeople mentions?
While spokespeople have always been an important part of PR strategies, in today’s world authenticity matters more than ever and having a face to a brand can make all the difference.
That’s not the only benefit though, spokespeople mentions can help you:
Enhance your credibility: When your spokespeople are featured in reputable publications and online platforms, it enhances your organisation’s credibility and authority in the industry.
Increase your visibility: Media mentions provide valuable exposure for your brand, helping to increase awareness and reach a wider audience.
Set yourself up as a thought leadership: Being featured as a spokesperson in relevant media outlets positions your organisation as a thought leader in your field, fostering trust and respect among your target audience.
Increase your brand advocacy: Spokespeople mentioned in the media serve as powerful brand advocates, helping gain endorsements for your organisation.
Help during times of crisis management: In times of crisis or negative publicity, having trusted spokespeople mentioned in the media can help mitigate your business reputation damage and restore public trust.
With the right tools and strategies in place, organisations can harness the power of media mentions to achieve their communication goals and stay ahead in today’s competitive landscape.
That’s why we’ve built Spokespeople Analytics.
How does it work?
Roxhill's tool for spokespeople analysis is a platform build by PRs for PRs. It uses data collected by our team of researchers and brand-new technology designed specifically for the platform.
Each user gets a Workspace customised just for them, even down to using your unique colours for branding.
This allows you to easily download your reports and share them with the right people with just a click of a button.
The Workspace
The Workspace is split into four sections:
1. Your people
A space to view all the spokespeople within your organisation, track both current and past data, create reports and analysis effortlessly to share your progress with internal stakeholders.
You get a breakdown of information by time period, media outlets and countries, giving you a complete view.
Plus, review your coverage by groups, and departments, or customise your results to exactly what you need.
You can also set up monitoring email alerts to stay on top of your live mentions, especially useful for those big news days.
2. Your community
This is where you can see an overview of your sector.
You’ll get access to a live dashboard of all the spokespeople referenced or quoted in the media, within your chosen specialism, and reports showing you trends over time.
But it goes further, we also break down which job roles are being approached, which companies are quoted and the keywords which keep popping up, so you know how to position your next proposition.
3. Share of Voice (SoV)
Understand your position within your industry with real-time monitoring of your people vs their peers.
It’s fully customisable, so if there’s that particular person you want to track, you can.
Start benchmarking your performance and track your progress over time with monthly, downloadable reports so you can show the value of your spokespeople to internal stakeholders.
4. Media suggestions
Don’t take stabs in the dark about your future comms strategy, by using spokespeople analysis you can identify the right journalists and outlets speaking about your specialism and asking for comments from your competitors so you know exactly who you should be targeting.
You can refine your results by a timeline, the type of outlet (nationals, newswires, broadcast, regional) and watch the journalists appear.
Plus, with integration between Spokespeople Analytics and the media database, you can add those journalists straight into a target list.
Or, if you’d like to take a deeper dive into a specific journalist you can explore their spokespeople profile with insights into:
- which spokespeople the journalists approach for quotes.
- what keywords they’re writing about.
- which job roles are they sourcing their comment from.
What sets Roxhill's spokespeople analysis tool apart?
Roxhill's tool for spokespeople analysis is a platform build by PRs for PRs. It uses data collected by our team of researchers and brand-new technology designed specifically for the platform.
Why choose to analyse your spokespeople with Roxhill’s tool? Well, there’s nothing like it on the market. But we know how needed it is. From saving you the time it takes to build reports, to helping you find new opportunities at the click of a button, it’s built for and around your needs.
Comprehensive media analysis: Gain insight from print and digital to get a holistic view of your spokesperson’s media presence.
Actionable insights: Access real-time analytics and customised reports that provide actionable insights to fine-tune your communication strategies and enhance your brand’s reputation.
Competitive advantage: Stay ahead of the competition by leveraging data-driven insights to refine your media engagements and maximise your organisation’s visibility and influence.
Refine your strategy: Understand the gaps in your strategy, with a 360 understanding of both yours and your competitor’s spokespeople mentions, and find journalists you may not have approached before with media suggestions.
Not convinced yet?
By harnessing the power of spokespeople analysis, organisations can make informed decisions to enhance their media strategies.
Whether it’s identifying key media opportunities, measuring the effectiveness of PR campaigns, or mitigating reputational risks, this tool empowers you to optimise your communication efforts with precision and confidence.
In a time where every mention counts, having a clear insight into the how, where, what and who of your spokespeople’s mentions is invaluable.
Roxhill’s spokespeople analysis tool provides invaluable data-driven insights that help organisations to:
- gauge their visibility
- benchmark against competitors
- find those gaps they can grow into.
