Markets might be in "turmoil". Newsrooms are even worse

Tomorrow's Business

People have been writing about the stock market in the same way for decades. Boringly and badly, I mean.

If you could help us do it better, we’d like you for it.

There was a big-sell off in the US yesterday, and the FTSE followed suit today, to a lesser extent.

Market turbulence will be a big factor in the business pages for at least the next few days, I’m sure.

Hackneyed phrases tend to occur, the worst cliché of which is “wiped off”, next to a made-up amount of money.

Reporters like to say shares were being sold apace, though, of course, someone must have bought them for the sale to go ahead.

The commentary that comes to inboxes tends to talk in generalities too. What we really want is stuff we can’t see. So tell us something very specific.

Tell us a massive parcel of shares in Company X came up for grabs, causing an unusually high volume of trading in the stock. Don’t just say: Shares in Company X fell.

Tell us WHY something happened, not just that it did.

Stock market reporters, and those of us who get dragged onto the beat occasionally, are desperate for anything that makes us look smarter than we are.

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