PR campaigns are essential building blocks in your overall PR strategy, oftentimes having their own specific purposes. Let’s take a look at the action steps to design PR campaigns that deliver.
Top tips for creating a great campaign:
1. Define your goals
Outline what you’d like to achieve. Are you looking for brand awareness? Wanting to get ahead of a story? Or create a buzz around your latest product? Deciding your goals before a campaign will help guide you through the process.
Get inspiration for PR campaign goals:
2. Build a great press list
Create a list full of journalists you know are interested in what you’ve got to promote. But don’t get held back by a journalist’s beat; find who’s been writing about products like yours so your release hits the right inboxes.
How? Here are some content and PR insights on it.
3. Research industry trends
Find out where your release can fit in the wider conversation by using tools like PinPoint by Roxhill Media. Joining your campaign into a current conversation can help your press release be bang on trend and gain traction.
Stay ahead of the game:
It might also be a good idea to sign up for PR newsletters like RoxStars and Tomorrow’s Business to keep you in the loop and gain insights on hot topics in the media straight from the journalists.
4. Create and distribute a great press release
Shorty, punchy sentences, usable quotes, and high-quality images are all on the hit list when creating a great press release. Creating a press release that will impress is a sure-fire way to stand out from the crowd. Then grab your expertly targeted list and get your perfectly crafted campaign out there!