Can You Do Business?


One particular profile of a small fashion business founder I wrote for the Financial Times earlier this year, has resonated with lots of PRs.

In the last few months I’ve had multiple emails from people expressing how much they enjoyed the feature (very kind) and (here it comes) how great it would be if I did something similar on their client too!

Well, no surprise there.

The FT is a prestigious and highly successful news outlet (now with 1,000,000 registered subscribers, which is something of a coup in these troubled times for papers). Of course it’s the publication for business, so almost any founder thrills at the prospect of it dedicating page space to their own enterprise.

But what does it take to pitch to the fashion editor?

Well, it’s got to be a fashion business worth talking about – one that’s doing something different in terms of market, product or business model. Let’s face it, it’s got to be making money. Not only that, but the founder must be willing to talk about how much money they’re making, revealing some hard figures along the way.

Does your client have the story? And do they have the digits?

If the answer to both is yes, then maybe you can do business.